This one's kinda funny! Since I joined Active Rain last August, I've been encouraging colleagues in Naples, Florida to join Active Rain. I gotta say, it's been kind of a tough sell. Not because Active Rain isn't great (because we all know Active Rain is GREAT) but because blog is in fact a 4 letter word and let's face it, it's a scary word for many agents because they don't quite get it like the current Active Rain members do.
So after talking with one of my colleagues forever about the powers of blogging on Active Rain, go figure, I finally get him to join and start blogging.
It may have been because every time we've talked lately he's asked if I had anything going on and I've replied, "yes" nearly every time. I'm writing a new offer on this area or I just closed one in that area or I have people coming in town this weekend and I'm showing xyz.
It's been really fun selling Naples, Florida real estate lately, let me tell you!
As I was saying, my buddy finally gave in and asked for help setting up his profile etc. on Active Rain. So we're sitting in his office typing away on his computer when another colleague comes in and says, "what are you guys doing"? My buddy turns to my other colleague and says, "I'm starting a blog". The other guy replies, well...what are you doing that for? I said, because it works! I've put $$$ this much under contract this year due to my blogging. He replies, that looks like too much work to me and walks off.
About a week later, I brought him an offer on a listing he's had listed for over a year. It looks like it's going to work out too.
Moral of the story...Blogging is alot of work. Not only do you have to think of great things to write about, then you have to write all these contracts and deposit slips to the bank. Write, Write, Write....sigh...what can I blog about next! :)
Serving my purpose through content rich informaton about Naples, Florida real estate!
Best Regards!
Shannon Lefevre, PA
Your Naples Smart Girl!
239-595-6223
www.ShannonLefevre.com
“The opinions expressed herein are those of the author and do not necessarily represent the views of John R. Wood Realtors.”
Most agents don't have a clue that this can help them grow their business and it is hard to explain how. From the look on their faces, I feel like I am speaking Greek!
MIKE: Hey good to see you too! It's been a long time! :)
KATHY: I know how you feel! Greek or maybe Chinese. They get more interested when you show them proven results! :)
ROBERTA: I've had that happen too! I've referred 8 people. I'm to a point now where I quit sending the link and just manually set it up for them. I'm here for help, advice, questions...but ya still gotta write the post yourself! :)
Shannon: You and me both! Trying to get peers to blog is very difficult. I know the benefits but, there is such a stigma about blogging! Good job getting one of them to start--keep up the great job in Naples too!
Can't count the number of people I have encouraged to spend time on AR who just blew it off. People think the old way of doing RE is going to be effective... wait for the phone to ring, slap a magnetic sign on your car, and the business will bowl you over. However, I do notice a bit more interest in 'that blogging thing' I am doing now, especially since my main blog was written up in the newspaper last week.
Shannon, all I have to say is that the four letter word "blog" has brought about another one that I like as well: "cash".