Unless you joined Active Rain an hour ago, there's no mystery about how popular & worth while real estate blogging is becoming. But, I must say I don't think I've ever gotten a client strictly from my blog. I'm pretty sure most people I'm working with now and in the past found me first from my Naples, Florida real estate website, www.ShannonLefevre.comand then stumbled upon my blog later on.
Although my secret attempt is to make the consumer think the word "Shannon" or maybe "Smart Girl" when they're thinking about Naples, Florida real estate, much like Kleenex got the world to replace "Kleenex with the words "facial tissue".
I am not attempting to capture buyers and sellers from a long list of short stories regarding our market or my experiences along the way. Since I'm sharing my inner soul right now I'll even venture to say that I started blogging for the sheer force of SEO ranking and never really expected anyone to actually read what I have to say...how silly...and boring...humph!
So you can imagine my surprise after I started blogging on Active Rainand the comments from other professionals started showing up. What a shock...kinda cool...ok that's a neat little bonus...and then the relationships across the country with fellow "Rainers" started to build...completely unexpected and what a pleasant surprise but still understandable. Hey we all have something in common...so after thinking about it...yeah cool perks but it all really does make sense!
Then....(Jaws music please...du du du du...)
My first customer who seemed extremely serious about purchasing about half way through our purchasing adventure says, oh yeah you said that in one of your posts...HUH? What are you talking about? You're not supposed to be reading that....oh wait...actually you are and holy cow batman...you did! That was a really weird feeling! It was almost as if he'd said...yep while you weren't looking I took a peek in your closet. It felt really personal and almost hard to believe until the fright set in.
OMG...how many stupid things have I written on my posts...was my grammar ok, did I seem smart...was my slip showing? My life flashed before my eyes and then I remembered, he was buying a house from me so it must not have been that bad.
Then the second guy said it except this time he said, I read every post...SERIOUSLY? I had over 100 posts by then...hmmm BlogStalker? Nope just a guy doing his homework...still front and center so the panic didn't last nearly as long as the first time.
Then the third guy...and well you get it...but what really was interesting was the fact that all of these people were really smart. Don't get me wrong. I'm not saying I only worked with idiots before I started blogging because I've had the luxury of working with smart people in the past but I have to wonder if I'm scaring all (or at least most) of the idiots away with my posts today. Don't get me wrong, I don't think that's a bad thing. :) But I do see a measurable difference of intelligence since I started blogging. Now that's something I didn't expect
either!
So for those of you who haven't heard, "...and by the way, I read your blog". No need to shift into hyperventilation therapy or anything crazy like that. It's just a sign that your working your blog and your blog is in fact working for you!
Serving my purpose through content rich informaton about Naples, Florida real estate!
Best Regards!
Shannon Lefevre, PA
Your Naples Smart Girl!
239-595-6223
www.ShannonLefevre.com
“The opinions expressed herein are those of the author and do not necessarily represent the views of John R. Wood Realtors.”

Happened today to me at the dog groomer! She says, "Boy, it sounds like the market is stronger than the media would have you believe." It is, I replied, but where are YOU hearing this? "Well, on your blog."
Yep, it works!
Be of service! The rewards will come!
Shannon,
It's your good looks that got you the business not your RE license:) see you next week:)
Shannon:
Great post and something we should always remember.
Shannon:
Thanks for comments on my blog. In reference to your article, about 5 or 6 times I have received random comments from the community outside AR on one or more of my blog posts. It reminds me that the others are watching. Ha
I read your blog .... I ain't buying anything in Naples anytime soon.... and you certainly can't help me with an area of Florida you've never heard of ....
but all in all I still Love ya!!! Happy belated V-Day to you and yours
Hi Shannon,
What you say is so true! I love when someone tells me they read my blog! :)