For those of you who don't know, Naples Florida is widely considered a luxury location and although not every area is expensive, some Naples golf communities and most Naples beach communities are expensive and considered luxurious locations. Although Naples proper isn't considered massive in size, Collier County is quite large and for one to consider themselves an expert for the entire county is simply unrealistic and here's why:
There are currently:
- 8,992 active listings in Collier County
- 976 active with contingency contracts in Collier County
- 840 pending properties in Collier County
- 61,386 closings in Collier County (provided in MLS)
- 22,486 terminated listings in Collier County
- 50,416 expired listings in Collier County
- 724 withdrawn listings in Collier County
Being a specialist means knowing your trade! That means the agent is familiar with much of the inventory and possess a great working knowledge of current property values, negotiating trends and maybe even have a solid network of other Realtors or vendors who are also familiar with the area as well and who can help assist with details and/or negotiations on contracts.
How valuable is the agent who specializes nowhere but goes where ever the buyer and or seller may take them? Not much...that's why you'll find the most successful Realtors in Naples do not go everywhere. The most successful agents work just a handful of areas because they know those areas very well and can provide a real service to their buyers and sellers.
Typically you'll find Naples luxury Realtors do most of their business west of Tamiami Trail (that's the main corridor that lines the beach) although it isn't uncommon to find some experts who specialize in one neighborhood and that is ALL they service. There are also a handful of agents who have chosen specific Naples golf communities off the beach corridor as their area of specialization. It's a choice they make to insure they have the knowledge and expertise to be the best. Most buyers want to work with the best therefore there is a very strategic plan and sometimes expensive price to pay when agents determine a finite market and go after it while passing up on business in other locations.
This brings me to the interesting conversation I had with someone today about Realtors and consumer perception.
He was telling me a story about how he had a seller he needed to refer to one of his Realtor clients. He picked Realtor "B" because...I am less than 2 weeks away from having a baby and because Realtor "C" said, "she doesn't work that area"....as he rolls his eyes. I asked him if he knew why she said that because what he thought and what she was really saying were two different things. He told me he thought she must think "she's above" working that price range...
Here's what I said next. This isn't a matter of being "above" anything. Realtor "C" specializes in a completely different market and for her to accept business in a market she doesn't know means she needs to either learn it so she can be of SERVICE (which can take a good amount of time) or be an idiot and not provide a great service. She could've easily said, sure...and then performed a crappy job for his client.
Us Realtors see this EVERYDAY and believe it or not, some of us have made a conscious decision to be part of the solution!
Buyers do not want to work with agents who do not know what they're showing and do not know how to negotiate.
Sellers do not want to list their homes with agents who do not know how to sell it and do not have the network of people to help them do it.
So the next time you hear a Realtor say, "I'd love to help you out with that but I'm not the one for the job....
- THANK THEM for having the business acumen to refer you to someone who really is a specialist for what you want.
- THANK THEM for not being greedy by putting their visions of paychecks ahead of your best interests.
- THANK THEM for being honest.
On the flip side of that the next time you ask an agent if they cover the whole State in which they have their license...their license may go that far but the intelligence doesn't. If you want to hire a Jack Of All Trades...well...You'll Get A Master At None!
Best Regards,
Your Naples Smart Girl!
Shannon Lefevre, PA
Your Naples Smart Girl!
239-595-6223
www.ShannonLefevre.com
“The opinions expressed herein are those of the author and do not necessarily represent the views of John R. Wood Realtors.”












