
I recently went on a listing appointment for a newly completed home in Pelican Bay. I knew we'd be meeting at the home and the chance of a live wireless internet connection would not be available. I have a wireless card on my tablet but despite what my wireless company claims it is hardly what I consider "broadband speed" it's more like the speed of well...molasses.
So here I am in quite a quandary...how do I let this very intelligent business man who is very much NOT tech savvy understand my capability of marketing his home better than any other company or agent in my market without the use of TECHNOLOGY???
Let me introduce you to my new best friend....drum roll please....
Yes! The print screen button is my new best friend now let me tell you why. Remember those ancient tools we used back in the wagon train days called the "listing book"? For you new guys..you may have never seen one before but for you well tenured folk...you remember. It was typically a 3 ring binder in which you placed all your favorite marketing tools, your top trade secrets and all the other various compelling reasons why someone should list their property with you. Ring a bell?
As "tech savvy" as we are NOT down here in the swamps, I had no other choice but to ressurrect this glorious little backwoods tool. So I hear you ask...but Shannon, how on earth did you make it look as sexy as a PowerPoint or live presentation???
Well here's what I included in my little book:
First: My rankings on http://www.alexa.com/: (For this blog I shrunk it a little but did full size in my book)

According to http://www.alexa.com/, I have the most popular residential real estate website in Naples, Florida...compelling...don't cha think? There's more...
Second: Web statistics Google Analytics or any web statistics are good...

Your listing will be exposed to anybody who has a computer and electricity...or a "broadband card" HA!
Third: Search engine ranking! This is a good time to explain how ranking is so important and how you are rated at the top and why they want to be listed with you!

Fourth: Pages of your website

In fact, showing them through pages in your book what their buyers will see as they surf your website, can be much faster than relying on any technology...if you have time, why don't you show them what your competitors site looks like too...that can be really embarrassing....for them.
Last but certainly not least...SHOW THEM THE RAIN!!!!

Let your less than tech savvy customers SEE how BIG your network is and how well you can expose their listing after all, this "tech stuff" isn't just for "Techies" anymore!
In closing, the opportunities are endless with that little "print screen" button. All you need is that and any graphic program and you are on your way to blowing the mind of your next client!
Good Luck!

Shannon Lefevre, PA
Your Naples Smart Girl!
239-595-6223
www.ShannonLefevre.com
“The opinions expressed herein are those of the author and do not necessarily represent the views of John R. Wood Realtors.”